What are opt-ins in email marketing?

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fable666
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What are opt-ins in email marketing?

Postby fable666 » Tue Jan 26, 2016 6:22 pm

Hi all

Can someone tell me what opt-ins are in email marketing please and how would I use them?


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Bettycorton
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Joined: Tue May 23, 2017 1:32 am

Re: What are opt-ins in email marketing?

Postby Bettycorton » Tue May 23, 2017 1:36 am

Opt-in email is a term used when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unsolicited bulk email, better known as spam.

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