You can get traffic using Google Alerts by setting up the Alerts, and then when you get notified of an alert about a relevant post, you can go right to it and read it. Next you make a comment that is helpful in some way and share a link to a relevant post on your website. If you do this consistently your traffic will grow.
Another great way to use Google Alerts is to get ideas. You can use it to monitor what's happening with categories like niche keywords, trends, competitors, brands, names. You can then use the information for things such as blog titles, social media posts, or writing articles related to what's trending.
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