If you are an online entrepreneur, you know the importance of opt in email lists. These lists serve as your tool for success. Yet, to make this tool operational, you need to know how you can constantly add contacts to it. Growing your list is crucial in gathering more clients and obtaining more sales. Below are some ideas you can implement in expending your list.
Simplify The Sign Up Process
Put yourself in the position of a probable subscriber. You are really interested in joining, but once you see that there are a lot of question you need to answer, you will also just choose to cancel your signing up. For the sign up, request only for the email address and the name of the person. If you need other details, you can always ask for them later when the person has officially joined your list. Apart from avoiding asking a lot of questions that a subscriber might deem unnecessary, you should also avoid putting too many links and sidebars on the sign up page. The page for signing up should only contain the headline, the benefits a subscriber will have, call to action and the opt-in sheet.
Use Pop-Ups Sparingly
Again, wear the shoes of other people. Suppose you are reading a blog post because you find the topic quite interesting. Suddenly, a pop-up appears, requesting your email address. You clicked on 'X' in order to resume reading. After some time, the pop-up appeared again. Of course, this will only make you annoyed and just quit reading because you are often disturbed by the pop-up. Pop-up forms are actually effective in increasing email lists, but make sure you will not annoy some of your visitor by showing the pop-up again and again while they are on your site. Show the form once and simply include at a strategic location on the site a section they can use in case they want to join your list.
Offer people an opportunity to learn something. Choose a particular topic for the webinar that you think is hot and trending or is highly sought for by online subscribers. When these people who have watched your webinar actually find it useful, they will definitely want to learn more and, thus, choose to opt in.
Make Use Of Available Resources
Out on the internet are free resources you can use, such as the social media. Social media networks may somehow be different from your prepared campaign, but never disregard the powers of these websites in helping you with your goals. Occasionally tweet or share the link of your sign up page.
Offer Something Free
Free. Whoever does not want to receive freebies? Aside from the benefits that a person will receive upon signing up, sweeten the deal even more by offering freebies, gifts and bonuses. This will certainly draw more attention from the crowd. Examples of freebies you can offer are e-books, wallpapers and other things that have high relevance to the contents of your newsletter, blog or website.