the site is really hard to focus on and take in... i would really shoot for a 3 second eye direct.
this means you want to give theme the benefit up front in about 3 seconds and answer these questions in their mind:
1. why am i here and what will i get by staying
2. what do i have to do to get it
there is a price to free stuff and that price is the time the user spends consuming it... if its hard to read, daunting or just confusing... they are outa there.
you got people coming from ways to save money...
say "seven ways to shave over $1000 off your monthly bills that hardly anyone knows... and surprisingly they are totally legal"
or something like that... then make a report or something and go for the opt in.
check the video out for tips