1. the look of these images is not enticing to click and looks spammy.
2. the pig is taking up a lot of valuable space with no real point or reason... would rather see an info graphic that is clickable or sample spreadsheet.
3. same as 1
4. hard to read images... nice enough idea of having the spreadsheets... move these spreadsheet links up to where one is... make more of them and make them based on a result... save money budget, pay off debt budget, ect... that way you can see what your visitors want by tracking the clicks and funneling them to specific pages.
5. make the opt in more entixing
remember the reason they came here is for budget templates.... focus on that most.
for traffic... ppc on msn for budget templages
for offers anything you can fit in the content that makes sense and helps them... sortware for budgeting, tax offers, loan offers, credit consolidation offers, refi, ect...